“I’ve been in this industry for many years and I know which complications are selling and which ones are not,” says Georges Kern over Zoom, 2024 his 24th year working in the AAA UK Breitling replica watches world. “Perpetual calendars sell, it’s as simple as that.”
What more explanation does Breitling’s decision to celebrate 140 years of making perfect Swiss Breitling fake watches with its first ever perpetual calendar chronograph movements require, then? There’s a trio of new pieces – a 42mm black dialled Premier, a 43mm red gold Navitimer and a 44mm grey-skeletonised Chronomat. All of them are made of 18k red gold with a B19 calibre inside that promises to blast out four full days of power reserve.
“The Premier was the first watch by [founder] Willy Breitling where he moved from instrument to style. The second one is obviously the Navitimer, which is probably the most famous pilots watch in the market. And the third, the cheap replica Breitling Chronomat watches, is now our second-largest line, which is super recognisable and which saved Breitling in the ’80s after the quartz crisis,” explains Kern, who incidentally has his arm in a sling after crashing his bike and breaking his collarbone. “So for us these three lines were obvious to use as a limited series for the 140th anniversary.”
While it’s likely to come as a surprise to a lot of people, Time and Tide’s Andrew McUtchen totally gets the leftfield move. “These 140th anniversary releases exemplify Breitling boss Georges Kerns’ plans to reunite the brand with the esteem they held decades ago but relinquished in modern times in order to become the go-to pilots 1:1 China Breitling copy watches.
“The skies are still important to luxury online Breitling replica watches, as two of the releases are from aviation themed pillars of the Chronomat and the Navitimer, but importantly the Premier is part of the trio, and might be the pick of the bunch here, for its golden mid century charm.”
With only 140 of each available, these super clone Breitling watches for men are clearly for collectors of Breitling, or as Kern puts it: “people who are totally in love with Breitling and who have the money to buy this.” That’s not to say they won’t appeal to the Gen Zs – just that their design codes, the sports Breitling is involved in, and the celebrities who wear Breitling are likely to have more sway and influence on the younger generations than a limited edition product.
When you consider what the brand has been focusing on since 2017 under Kern, it makes sense that such a statement of intent would mark this milestone.
“We now have the infrastructure in terms of technical department, in terms of size, in terms of base movements. Seven years ago we didn’t have the capacity and the capability to do this, so when we relaunched the brand, we wanted to become relevant again,” says Kern. “The whole macho pilot loudness was fed out of past times. The first thing we did was give it a clear design identity. We reworked the products with more emphasis on movements, on craftsmanship, on history. We relaunched the SuperOcean, the Premier from the ’30s and the Top Time, found a cool modern retro design style and it went up like crazy.”
For Kern, he believes this anniversary comes at exactly the right time for the next stage in his plan for Swiss movements Breitling replica watches. “It’s the point where we need to work on esteem and reassurance for the customer. Because when you grow like this, you become hot, you become fashionable but you can also become out of fashion after that. It’s like, ‘these guys might have been inventors of the chronograph, yes they had the first chronograph in space, and they’re a manufacturer now.’ Cool but how do you grow further?” says Kern, bringing the sentence to an abrupt end. Has he asked a rhetorical question? Is he expecting me to answer the question? Or has he just paused?
“When Rolex changes one millimetre on a watch, it’s like a revolution but they’ve been doing the same thing for 40 years. Once you have the right strategy, don’t change it,” continues Kern, excited to be setting the next stage of Breitling’s own unique strategy in motion. “What we are going to do now is more of the same in search of excellence, sophistication and building awareness of the new best Breitling fake watches UK. We’ve had many revolutions over the last seven years. We took over the palace and the castle and the presidential suite, but now we need to consolidate the business, which is what we’ll be doing.”